Certified Launch Manager Training | ACLP

Future-proof your success with our launch management certification program.

Become a Next Level Launch Manager in 6 months

The Next-Level Launch Manager 6-month certification program gives you the most in-demand skillset in the billion dollar e-leaning industry - scaling launches with the power of high-converting launch strategy and launch management.

THE NEXT LEVEL LAUNCH MANAGER PROGRAM

Our next cohort starts in January 2023

Don't miss out on enrolment when it opens in December. Drop your details here and you'll be the first to know when doors are open

Having trained so many launch teams, and worked on launches at scale, I’ve seen first-hand the power of the dream team - and even those with no launch experience performing at a world-class level with the right leadership and training.

A great launch manager will get team members with no experience performing well in a launch, uplevel your results and make launches feel lighter. They’re not strictly a “manager” they’re often also someone who executes parts of the launch until you have dedicated team members for each competency. This takes time, but is expedited with the right person on board as manager.

They create calm from chaos, support you as your wing-person, blend the art and science of launching, find solutions under pressure. They bring huge energy when yours is waning and think 10 steps ahead even when they’re crazy busy “doing”.

Thinking that your key to scaling your launches is using paid traffic is like thinking throwing water onto soil with no seeds will grow a tree. It’s a fruitless exercise.

You’ll get a bigger ROI from hiring an incredible launch manager than any ad budget.

Why your launch manager is your most valuable team player

If you want to scale, your launch manager is your most important hire

We’re taught “Hard work = Success” (school, career, business). As a teenage Mum of 2 who became a single Mum, I built the belief that if I just worked hard then I'd be successful.

As an entrepreneur I quickly hit burnout building my marketing agency and rock-bottom with my health. I'd been hustling too hard for success and vowed to change my life.

Seeing the opportunities in the e-learning space I began turning my knowledge into courses and selling them using launches. To begin with my launches were stressful, chaotic and small – but a few accidental launches taught me a way that worked better and was so fun.

I’ve taught my launch methodology to thousands all over the world, from complete newbies to some of the biggest names in the online world and took launch-fails to wild successes.

I've gone from dreaming of creating impact in the world, to making millions in sales for my clients and helping them to transform their own lives and those around them.


The "hustle" mentality crippled me with health issues...

Launches helped me create joy & ease, and they can for you too.

Laura x

MEET our founder & your COACH LAURA...

From teenage single Mum of 2...

...to a joyful and thriving entrepreneur 

...launches have changed everything.

This is a 6-month comprehensive training program that takes your team member (or you if you’re straddling the role right now) to next-level launch manager status.  

Simply put - if you’re the leader of your company, you shouldn’t be managing your launch - no matter how good you are at it. Launch leadership and launch management are two entirely different roles.

My new program will equip them (or you if you’re stepping into this role) with the knowledge, strategy, systems and support they need to not only manage your launches but help you take your launch-powered business to the next level - even if they have never launched before.

This is for assistants, project managers, marketing team members, integrators or your number-2 in command that want to step into the launch manager role. We recommend this is a full-time position (launches are never part-time!) although they can be a contractor, or part-time people able to be full-time during the build up to a launch and key weeks.

It could even be your role right now as you’re scaling, and this training can be a huge advantage as you go to next-level with your launch (and this then enables you to make that dream-hire).

It's a coaching-led program

Who is this for?

IT'S NOT A COURSE

Launch experience is obviously a huge advantage, but I have trained launch teams with no experience at all. What is important is that you have a team member who has the following skills:

They are highly organised and able to manage multiple projects, they have a true love of marketing strategy and love tech and finding new ways of doing things.

There is an understanding that launches are a “season” of busy work and require a 7-day commitment during key weeks. They have the ability to think creatively, with a passion for measuring and interpreting KPIs and create insights from data.

They have a love of learning, are comfortable getting their hands dirty during launch! This team member is able to perform well under pressure and always strive to find solutions and keep great energy when facing challenges. This is someone who has a strong desire to keep you in your zone of genius.

Anyone can learn to launch, but the most important attributes of your launch manager are values, mission and culture alignment.

What level of experience is needed?

Learning time & live workshops will require a 5-6 hour a week commitment for 15 weeks. Once the workshops are done, then it is totally up to the launch manager to decide how much time they spend on coaching calls.

The program is 6 months although not 6-months of time commitment. We know that you may have a launch that will fill a 12 week period during this time - so our 6 month support gives your launch manager the support as they implement what they learn in the program.  

What is the time commitment for my team member?

STILL UNSURE if this is a right fit?

BECOME A CERTIFIED LAUNCH MANAGER

GET COACHING,
 SUPPORT & FEEDBACK

USE OUR TRIED &
TESTED SYSTEMS

WORLD-CLASS EXPERT TRAINING

We've included everything

ONLINE TRAINING

TEMPLATES

+

+

+

COACHING

SUPPORT

We have 2x coaching calls a week (Monday morning & Tuesday evening)- always recorded.

6 months of support

Our 15 trainings cover the key competencies of becoming a next-level launch manager.

15 trainings

Ready to swipe and deploy straight into your launch, you get to use our tried and tested systems.

Our tried & tested systems

For what we teach you to implement so you can learn the "how to" at your own pace.

Tech tutorials and training library

Submit a question in our hub and get a timestamped answer back the next day. Your team don’t need to be on live calls.

All calls recorded

Delivered by myself and our very own launch team.

Sales page & offer reviews, copy clinic and tech support sessions

To collaborate with other launch pros with access to me and my team.

Private Slack workspace

Access to all our training from other programs so if they want to further upskill in launch strategy.

Bonus: access to all of our entire training library

They will leave the program as a trained launch manager with the confidence, skills and strategies to lead a launch team and manage your launches.

What will your launch manager gain from the Next Level Launch Manager program?

ENROLL NOW

Develop skills in the 15 key competencies of advanced launch management and strategy.

Have systems, processes and strategies for each of the competencies that they can personalise and implement into your business - we don't teach one style of strategy, we teach you how to execute everything your way.

Learn the right time for the right strategy so that launches are less chaotic and you are more well prepared.

Learn all the latest strategies in launches, what’s working right now in launch marketing and use our tried and tested methodologies. We don’t believe in “one launch style” that works best, only what works best for you blended with our world-class strategies.

Be supported as they not only learn, but as they implement in your business - we become their support so they can better support you.

Implement sanity/time saving systems and how to kick off the launch planning process including budgeting, team comms, dashboards and project management strategies.

Systems and Onboarding

Discover all the latest strategies including launches as a system, hybrid launches, advanced strategy, launch layering, KPIs and launch goal-setting.

Next-level launch strategy

Schedule the launch and create overarching plans for all the launch stages including master doc setup and implement our launch system framework into your launch.

Launch planning

15 key competencies of Launch Management:

Step fully into launch manager and learn how to effectively lead and manage the internal and external team members including hiring, team / time management & resolve challenges confidently.

Launch team management

Scale your launches with the power of affiliates including how to create an affiliate program, affiliate tech and the latest affiliate partner strategy with our ABC affiliate recruitment process.

PARTNER LAUNCHES

Using the latest creative launch strategies create your core launch content to boost signups, create more engagement and increase conversion. Covers sales pages, offer creation & video strategy.

CONTENT STRATEGY

Discover the best tech stack for your launch type and how to set up lead tracking, metrics reporting, CRO strategies, analytics and tech integrations best practices.

TECH STACK

Launch list strategy including media buying, waitlist strategy, lead scoring, marketing personalisation to boost conversions and how to hit your lead generation goals for launch.

Lead Generation

Create your cross-platform social media plan, nurture & social selling, video content strategy and how to use community strategy to increase engagement and conversions.

Social & Community Strategy

Identify those 1% improvements made between launches and learn how to plug 'launch leaks'. We'll give you all the guides and templates you need.

Launch Event Strategy

Boost your launch show up rate with our tried and tested consumption strategies, and how to weave in customer experience strategy to convert strangers into super fans.

CONTENT CONSUMPTION

A deeper dive into crafting offers including bonus stacks, bonus automation tagging systems, refund reduction and onboarding systems.

OFFER STRATEGY & DELIVERY

Use buyer behaviour psychology and conversion optimisation to boost sales conversions plus advanced strategies to recover lost sales at each stage of the sales journey.

CONVERSION STRATEGY

How to work with a sales team to boost sales through sales call / right fit strategy, recover abandoned carts and deliver group sales calls to streamline conversions and reduce staff hours on calls.

SALES TEAM STRATEGY

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Learn how to get the quantitative / qualatitive debrief metrics and insights to debrief tha launch and optimise launch results includes debrief presentation tips for team transparency.

DEBRIEF & LAUNCH OFFBOARDING 

15

"I used to hate launches before I met Laura. Not only did we have our best launch ever, not only did we feel so pumped and excited delivering the launch, but we were unbelievably amazed at the results.

What Laura did was empower me and my team to do this again and again. I’m here today having had our best launch ever under Laura’s guidance and I can finally say “I love to launch”.

I cannot believe that Laura took me from a girl who never liked to launch, to someone who loves to launch."

JASMINE STAR - jasminestar.com

"Thanks to Laura's guidance, we had our best launch ever."

Don't  take our word for it...

"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.

Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.

Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!

"My faith in online coaches has been restored."

DEE WOODWARD - BYDEESIGN.CO.UK

NEXT →

“What Laura teaches is based around proven principles. She has a beautiful way of blending the art and science of launches, and in finding the right launch style for you."

"I can't recommend Laura enough."

STU MCLAREN - stu.me

"She drops some of the most epic knowledge bombs about launches."

"Laura is incredibly inspiring."

RYAN LEVESQUE - askmethod.com

"Laura is an absolute professional when it comes to launches and launch management. Everyone should jump at the opportunity to learn from her how to launch and how to become a professional launch manager. I give her my highest recommendations.

Laura was our launch manager in our latest 7 figure launch. I had been preparing for another 7 figure launch when I had a serious family emergency that took me away from my business for 2 months and at the same time I lost my whole marketing team. Laura came to rescue at the last minute and with her unbelievable support and professionalism, my team and I achieved another 7 figure launch."

Sigrun Gudjonsdottir - sigrun.com

"My team and I loved working with Laura and are looking forward to another 7+ figure launch with her."

"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.

Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.

Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!

"My faith in online coaches has been restored."

DEE WOODWARD - BYDEESIGN.CO.UK

NEXT →

You want them to step up to launch manager level so you can step into launch leader.

You’ve never launched before. But we can still help you!

SEE HOW...

this is for you if...

Right fit?

You’ve had some launch success and you want to step away from tasks and into managing your launch like a pro.

You want to become a launch manager and either secure a role working as a launch manager or build a launch management business. (application only).

this is for your team member if...
IT'S PROBABLY NOT FOR YOU IF...

When do we start?

Our next cohort begins in January 2023.

You've got questions, we got the answers

What is the investment?

Your investment in training your launch manager with us is £6000 inc. VAT

Do prices include VAT?

Yes our prices are inclusive of VAT – we’ll send you a VAT invoice breakdown afterwards. If you are an eligible EC business please use our reverse charge checkout page here.

How much time do I need to dedicate to this as leader?

None! This is training for your Launch Manager only (unless that's you!) - but you can have access to the training too.

How do I book you as my Launch Director?

Should you wish to book Laura as your Launch Director (the investment is £13000+ VAT for this launch strategy package) - please reach out at laura@lovetolaunch.com and er will let you know availability.

There are very limited spots available for this.


I haven’t launched before, is it right for me?

It's important that you have some experience of launches to get the most from the program.

Is this training certified?

Your launch manager will be given the opportunity to obtain the certification later in the year for free.

BOOK A CALL WITH THE team

I get it. Big leaps bring up questions!

Drop me an email - laura@lovetolaunch.com to book a right-fit call.  The team & I help you find out if our program is right for you. If it's not, we'll be able to advise you on your next steps from here.

On the fence?