ACLP LAUNCH MANAGER CERTIFICATION
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In 6-months our certification will teach you the most in-demand skillset in the online marketing industry
Partner Programs
Launch Strategy
Launch Management
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We’re training the next level of launch professionals to make growing and scale launch powered business easier, faster and with more profit. We’re committed to training with excellence, innovative strategy and collaboration within our community of professionals.
Our Mission
Laura Phillips & Phil Gibbs
- aclp COACHES
A great launch manager will get team members with no experience performing well in a launch, uplevel results and make launches feel lighter. They’re not strictly a “manager” they’re often also someone who executes parts of the launch.
They create calm from chaos, support the launch leader as a wing-person, blend the art and science of launching, find solutions under pressure. They bring huge energy when others are wanting and think 10 steps ahead even when you're crazy busy “doing”.
Savvy launch leaders know that the key to scaling their launches using paid traffic can be like thinking throwing water onto soil with no seeds will grow a tree. It’s a fruitless exercise.
They know they'll get a bigger ROI from hiring an incredible launch manager like you than any ad budget.
An amazing launch manager makes or breaks a launch, removes stress and makes launches lighter for all!
For launch leaders who want to scale, hiring a good launch manager is essential.
This is a 6-month comprehensive training program that takes you to next-level launch manager status.
After a certain point, it’s not sustainable for launch leaders to do and be *all the things* in their launches—without burning themselves out or their launches plateauing. These launch leaders need you. You have to become the most important person in their team, as a Launch Manager.
Our program will equip you with the knowledge, strategy, systems and support you need to not only manage your launches but help you take your clients' launch-powered business to the next level - even if they have never launched before.
This is for Online Business Managers, VA's, Project Managers, Ads Managers and Integrators, that want to step into the launch manager role. If your goal is to start managing launches, or scale your clients’ launch profits in 2023 - with Marie Kondo efficiency and Marie Forleo confidence - you're a perfect fit!
It’s now time to focus on how to scale your launch management business this year.
Or, finally starting out in the launch management world!
It's a coaching-led program
Who is this for?
IT'S NOT A COURSE
Launch experience is obviously a huge advantage, but I have trained launch managers with very little experience. What is important is that you have the following skills:
You are highly organised and able to manage multiple projects, you have a true love of marketing strategy and love tech and finding new ways of doing things.
You have an understanding that launches are a “season” of busy work and require a 7-day commitment during key weeks. You have the ability to think creatively, with a passion for measuring and interpreting KPIs and create insights from data.
You have a love of learning, are comfortable getting your hands dirty during launch! You're able to perform well under pressure and always strive to find solutions and keep great energy when facing challenges. You are someone who has a strong desire to keep you in your zone of genius.
Anyone can learn to launch, but the most important attributes of a launch manager are values, mission and culture alignment.
What level of experience is needed?
Learning time & live workshops will require a 5-6 hour a week commitment for 15 weeks. Once the workshops are done, then it is totally up to the launch manager to decide how much time they spend on coaching calls.
The program is 6 months although not 6-months of time commitment. We know that you may have a launch that will fill a 12 week period during this time - so our 6 month support gives your launch manager the support as they implement what they learn in the program.
What is the time commitment ?
STILL UNSURE if this is a right fit?
We have 2x coaching calls a week (Monday morning & Tuesday evening)- always recorded.
6 months of support
Our 15 trainings cover the key competencies of becoming a next-level launch manager.
15 trainings
Ready to swipe and deploy straight into your launch, you get to use our tried and tested systems.
Our tried & tested systems
Can't join live? Submit a question in our hub and get a timestamped answer back the next day!
All calls recorded
Sales page, offer and copy reviews delivered by myself and our very own launch team.
tech support sessions
To collaborate with other launch pros with access to me and my team. Our community is incredible!
Private Slack workspace
Learn on the go with the podcast version of the program! We created a podcast version to work like a normal podcast on your own podcast software – meaning you can listen to the course when convenient to you.
Valued at £397
Podcast version of the program
Access to all our training from other programs, if you want to further upskill in launch strategy.
Valued at £1279
ACCESS TO ALL OF OUR ENTIRE TRAINING LIBRARY
Imagine all the things you could possibly need to do during your partner launch in online vault! We're giving you access to Phil's email templates, frameworks and resources - the ultimate cheat sheet to to implementing a great partner launch.
Valued at £497
PARTNER TEMPLATE VAULT
Valued at £2173
We've included some amazing bonuses...
You will leave the program as a trained launch manager with the confidence, skills and strategies to lead a launch team and manage launches.
What will you gain from the Launch Scale Manager Program?
ENROLL NOW
You will develop skills in the 15 key competencies of: advanced launch management and strategy, as well as affiliate marketing.
Have systems, processes and strategies for each of the competencies that you can personalise and implement into different types of launches .
You will leave the program as a trained launch manager with the confidence, skills and strategies to lead a launch team and manage launches.
You will develop skills in the 15 key competencies of: advanced launch management and strategy, as well as affiliate marketing.
Have systems, processes and strategies for each of the competencies that you can personalise and implement into different types of launches .
You will leave the program as a trained launch manager with the confidence, skills and strategies to lead a launch team and manage launches.
You will develop skills in the 15 key competencies of: advanced launch management and strategy, as well as affiliate marketing.
Have systems, processes and strategies for each of the competencies that you can personalise and implement into different types of launches .
Learn all the latest strategies in launches, what’s working right now in launch marketing and use our tried and tested methodologies.
Be supported as you not only learn, but as you implement in launches - we become your support so you can better support your clients.
Have systems, processes and strategies for each of the competencies that you can personalise and implement into different types of launches .
Tried and tested agency tools and easy to follow systems so you manage your launch with ease. Team and client comms, onboarding and launch kickoffs.
Systems and Onboarding
Discover all the latest strategies including the best strategies for all stages of the launch, uncover your leaks and improve your results across the board including advanced strategies.
ADVANCED launch strategy
Systems and partner foundations for easier prep, less fire fighting and prevent team burnout. Set better KPIs, accurate forecasts and budgets to boost profitability and create more predictable results and less stress.
Launch planning
15 key competencies of Launch Management:
Discover how to create high show-up, high-converting launch events and power them with referral partners, paid traffic and organic strategies. Craft offers that convert and implement profit boosters.
LAUNCH CONTENT
Create sales pages with ease using our templates, checklists and copy swipes. Convert struggling pre-existing offers into sales-machines. Boost your sales with objections-busting content, story-telling and killer testimonials.
OFFER STRATEGY
Implement our agency system for email scheduling, reporting and content creation. Tried and tested frameworks and templates for improving results across all stages of the launch.
LAUNCH EMAILS
Scale your launches with the power of partners, implement partner recruitment, motivate and reward frameworks. Partner tech, setup, commissions, systems, tracking and reporting.
referral partners
Launch list strategy including media buying, waitlist strategy, lead scoring, marketing personalisation to boost conversions and how to hit your lead generation goals for launch.
audience building
Choose the right tech and tools for your launch and partner program. Track leads, use analytics effectively and implement systems to report success to stakeholders and team members for accountability.
LAUNCH & PARTNER TECH
Hiring, leadership and navigating how to manage launch teams (inhouse and contractor) and nurture relationships. Step into your highest leadership and confidence as a Launch Scale Manager.
launch team management
Create a high-engagement creative launch event, including community strategy, show up boosters, CX strategy. Learn how to manage the launch team on busy launch days and get best results from partners.
launch event delivery strategy
Use buyer behaviour psychology and conversion optimisation to boost sales conversions plus advanced strategies to recover lost sales at each stage of the sales journey.
conversion STRATEGY
Learn how to blend sales team strategy into launches to boost profits and recover lost sales through abandoned cart, group / 1:1 sales calls.
SALES TEAM
Once the launch is complete, implement our delivery systems to automate and simplify new customers onboarding. Refund reduction, partner strategies and CX strategy.
OFFER DELIVERY
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Learn how to get quantitative / qualitative debrief metrics and insights to debrief the launch and optimise launch results includes debrief presentations, briefing next launch and post-launch partner management.
DEBRIEF & LAUNCH OFFBOARDING
15
Meet Your Coaches
Phil Gibbs
Affiliate Expert
Laura Phillips
Launch Strategist & Founder
My Favorite Things
Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.
my guilty pleasure
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Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.
Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.
Enrolment in our world-class certification - the Launch Scale Manager program - will be opening again soon. Be the first to know when doors open!
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"Since having more confidence from this program, I’ve had people reach out asking me to manage their marketing department. And most recently, I’ve been hired to work with the Love to Launch team as one of their Launch Strategists. My favorite part of the program has been the coaching calls with Laura, we’ve had so many wonderful conversations about launch strategy which was the key to increasing my launch strategy skills!"
If you want to gain confidence in your launch skills, this is a comprehensive program to learn about launch strategy, managing partners, and launch project management.I think this program is a great fit for Certified Online Business Managers seeking to uplevel their launch strategy and management skills.
Stephanie Donahue
"Increasing my launch strategy and management skills has changed the whole way I do business. I have my dream job!"
What Launch Managers say...
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
"I'm an online business manager and launch manager for multi-6 figure and 7 figure businesses. I was not new to launches. I had been supporting clients with the operations of a launch and building elements such as landing pages for 6 years.
The teaching material is high quality and easy to understand and navigate. It's also amazing to be a part of a community of lucrative launch managers - the insider information and data helps you stay up to speed There has been consistent incredible results in this Program. Increased results for clients, making more an impact and improved confidence in what I do. You'll quickly get a return on investment and have the systems and processes to save time, prevent balls being dropped and ease any unnecessary launch stress."
"Within 2 months of the programme , I managed a launch which generated a total revenue of £183,961."
Amy Chessman
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
"Laura helped me to recruit my incredible launch manager Jade. Laura’s legacy is POWERFUL. She guided Jade to excellence, and made her so strong (she turned her into a launch Swiss Army knife!) she’s now leading the team in teaching others that process.
So my investment wasn’t just on training one team member - it’s like a dividend that keeps paying out. Laura is a practitioner. She puts herself in the shoes of her client. Within a short amount of time you’ll know this is the person to be your guide."
JASMINE STAR
"Under Laura’s tutelage, my Launch Mananger took my launches seamlessly from 6 figures to 7."
What Industry Leaders say...
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
"If you ever have opportunity to pick his brains do not hesitate. Additionally, if you are one of the select few who have the opportunity to work with him, then JUST DO IT!
Phil is not just a genius in influencer and affiliate marketing space, but he's also one of the coolest people I know."
"Phil helped us with our largest ever launch which was $850,000 in just over a WEEK."
DR MARK WADE
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
"I knew we could reach more people through influential affiliate and referral partners, but I just didn't know where to start.
Soon after we started working with Phil we successfully launched our product with just a handful of selected partners and it was our biggest launch to date, generating a whooping $252,000 in 4-days.
The cold hard factual truth is - all you need to do is sell a COUPLE extra products through what Phil teaches you and you will have made your money back from any investment you make with him."
SHAA WASMUND MBE
"If you're even thinking about working with Phil, then just go and do it!"
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
"Phil is the best in the business - he’s fun to work with and he makes it simple. Through his expertise, we have a professional partner program and partners know we take it seriously.
People buy from people, so having partners on board who talk about you really works. Imagine the potential - these will be the best leads in your business.
"I made over £200k - a return on investment of almost 4000%."
RUTH KUDZI
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
“What Laura teaches is based around proven principles. She has a beautiful way of blending the art and science of launches, and in finding the right launch style for you."
"I can't recommend Laura enough."
STU MCLAREN
"He’s been an valuable asset not only in our launches, but also amongst several other health professionals I know very well."
If you get the chance to work with him, or learn from him I highly recommend you jump at the chance.”
If you get the chance to work with him, or learn from him I highly recommend you jump at the chance.”
"No-one understands collaborative marketing and partnerships in the same depth as Phil."
DR FAB MANCINI
"She drops some of the most epic knowledge bombs about launches."
"Laura is incredibly inspiring."
RYAN LEVESQUE
"Laura is an absolute professional when it comes to launches and launch management. Everyone should jump at the opportunity to learn from her how to launch and how to become a professional launch manager. I give her my highest recommendations.
Laura was our launch manager in our latest 7 figure launch. I had been preparing for another 7 figure launch when I had a serious family emergency that took me away from my business for 2 months and at the same time I lost my whole marketing team. Laura came to rescue at the last minute and with her unbelievable support and professionalism, my team and I achieved another 7 figure launch."
"My team and I loved working with Laura and are looking forward to another 7+ figure launch with her."
SIGRUN GUDJONSDOTTIR
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
"I'm a musician and coach for musical performance. I was quite experienced with launches, I would say. I had had a couple big launches of my program already, and was familiar with all of the launch methods and strategies. In the Program, I saw immediately how detailed and precise Laura is with dealing with all the pieces of a launch. In the coaching sessions, I was having new and valuable insights. They are by far my favourite part of the program.
Laura is genuinely there to understand and to find the best way to support you. The methods that Laura teaches allowed me to make a better use of my time and resources, and of course to show up with a full cup towards my clients."
Maria Busqué
"I grew the revenue of my launch by 35% in comparison to the year before. "
Being the Leader + Manager...
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
You want them to step up to launch manager level so you can step into launch leader.
You’ve never launched before. But we can still help you!
SEE HOW...
Right fit?
You’ve had some launch success and you want to step away from tasks and into managing your launch like a pro.
You want to become a launch manager and either secure a role working as a launch manager or build a launch management business.
When do we start?
Our next cohort begins in March 6th 2023.
You've got questions, we got the answers
What is the investment?
Your investment in training to be a launch manager with us is £6000 inc. VAT
Do prices include VAT?
Yes our prices are inclusive of VAT – we’ll send you a VAT invoice breakdown afterwards. If you are an eligible EC business please use our reverse charge checkout page here.
How much time do I need to dedicate to this as leader?
None! This is training for your Launch Manager only (unless that's you!) - but you can have access to the training too.
How do I book Laura as my Launch Director?
Should you wish to book Laura as your Launch Director (the investment is £16000+ VAT for this launch strategy package) - please reach out at laura@lovetolaunch.com and we will let you know availability.
There are very limited spots available for this.
I haven’t launched before, is it right for me?
It's important that you have some experience of launches to get the most from the program.
Is this training certified?
Your will be given the opportunity to obtain the certification at the end of the program.
I get it. Big leaps bring up questions!
Drop us an email - laura@aclp.co to book a right-fit call. The team & I help you find out if our program is right for you. If it's not, we'll be able to advise you on your next steps from here.
On the fence?
